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Is this going to work - Go figure

2017-10-27

April 14 feedback

Good intro with logo. Should be higher so that SMART SOCIAL VIDEO is what is centered.
Good general look & feel good. Thumbnails work well, good idea.
Center one should not be news-related → "White elephants" one? Rhythm should be quicker, especially when they disappear.
Should keep ALL CAPS for our text. [Font closer to Brut's? Explore considerably more dynamic subtitles?] QUESTION: should we basically avoid footage that has text on it, and focus on making what WE say look as cool as possible?
IRENE/ I think so; let's also avoid images that look too "news" related; don t forget we target companies
Use only footage from these videos:

BABEL https://www.youtube.com/watch?v=scMcchkLGyg
FDJ LONG https://www.youtube.com/watch?v=yHIWyi5LFCU
FDJ COURT https://www.youtube.com/watch?v=9ZlMpU27EBM
ONE SHOT MARNI https://www.youtube.com/watch?v=fruVdrDmheE
→ Note: We like the split screens for translations. But 2nd language should be more recognizable. English/French/Chinese?
ON THIS DAY https://www.youtube.com/watch?v=jhi2eGU0c44
TAKE 5 https://www.youtube.com/watch?v=nc2NiZvAwuM

- "Zapping" transition doesn't quite work at the beginning. Let's shoot for smoother transitions. Quick fade in/out?

Note: When we're done with script, important to focus on rhythm.

→ Next step: Finalize script.

QUESTIONS

- How many products do we describe? 4? Which ones? Or do we zoom in on skills (Immersive Experience/Explainers/Animation/Multilingual expertise ...)
More general question: Are we convincing people to produce videos or are we offering cost-effective/better/multilingual videos?
IRENE/ people are already convinced they should produce videos; we should also offer consulting, not only products. We should zoom on skills indeed
-Do we need to explain what Worldcrunch is? IRENE: Yes
- Should each segment be subtly color coded? Worldcrunch blue/orange/white+other blue as text background overlay? Irene: good idea to have one color per segment

SUGGESTED SCRIPT
(+ use script ideas after line break)

1- Open on 9 screens thumbnails
Video content represents 74% of all internet traffic

Is your video strategy
smart//social//shareable/?

LOGO WORLDCRUNCH

2- Thumbnails
- zoom in on video extract (Note: all movements should be dynamic, bordering on fast)
- Storytelling for a mobile age
Engage your audience
Immersive Experience
Explainers

3- Zoom out to thumbnails
-2nd zoom in on video extract
Make the message stick
Short and powerful
Multiformat series
Shareable and affordable
In all the world's languages

4 - Zoom out to kicker sentence
Worldcrunch's expertise // multiplies the value of your content with minimal additional costs

5- Clients/References: Worldcrunch is a multilingual media that works with some of the best companies and institutions FDJ / L'Oréal / Solvay (?) / Nikon (?) / More? → apparaissent / disparaissent

6- Worldcrunch logo + Find out how Worldcrunch can help you stand out/cut through the noise/ how our videos can boost your smart strategy without putting a dent in your budget / Contact: irene@worldcrunch.com
www.storylab.worldcrunch.com

Fade in, W pendant 1 seconde
Zapping effect
Different blue layout effect → same for all video
After 74%, zoom back out
Is your video strategy
smart//social//shareable/?

center video (en haut): on this day
very beginning of Marny video on bottom right

One Shot: quicker opening without text
3 langues : replace then I spent a full day there blabla
English/Chinese/French
clearer separation

in all the world's languages centered → disparaitre reste du texte
bring Languages up

Shareable
logo : Instagram Facebook Twitter

Logo worldcrunch
our editorial expertise ← stamp effect on expertise
multiplies the value of your content
remove with minimal additional costs
zoom back out

Our clients include (fade out)
W in middle
Show up in different spots Sopra FDJ Nikon Solvay LVMH VALEO

W goes up

WORLDCRUNCH
More than content strategy
"More than" disappears
Content strategy centered
content and strategy leave space for "as" → content as strategy

CONTACT all caps, underlined
irene@worldcrunch.com
http

VF: Aujourd'hui 74% du trafic proviendra des vidéos en 2017
Is your video content smart//social//shareable//strategic?

Storytelling for a mobile age
Engage your audience
Immersive Experience
Explainers

Make the message stick
SHORT AND POWERFUL,multiformat series, shareable & affordable / in all the world's languages:

Worldcrunch's expertise // multiplies the value of your content with minimal additional costs

5- Worldcrunch is a multilingual media that works with some of the best companies and institutions FDJ / L'Oréal / Solvay (?) / Nikon (?)

Find out how Worldcrunch can help you stand out/cut through the noise/ how our videos can boost your smart strategy without putting a dent in your budget /

Contact : irene@worldcrunch.com
www.storylab.worldcrunch.com

B&I to rework text, in French
none of the clips should have text, except for the One Shot bit where we explain the translation part → re-use what we did with the 3 languages

Length: under 2 minutes

OPENING
Worldcrunch logo
Smart Social Video

storytelling for a mobile age
engage your audience
Make the message stick

(Short & sweet) SHORT AND POWERFUL, multilingual & multiformat, shareable & affordable
CAN BE POWERFUL OR SOMETHING ELSE, BUT NOT "SWEET"

We work with top clients who understand that storytelling for a mobile age should move
and last

Immersive Experience

Explainers

Animation
On This Day intro
FDJ losange guy

Multilingual expertise multiplies value with minimal additional costs

Our clients/references:
FDJ
L'Oréal
Solvay (?)
Nikon (?)
TK

Kicker

Call to action/Contact: irene@worldcrunch.com